Strategies to Monetize Your Speaking Engagements

June 25, 2015
Strategies to Monetize Your Speaking Engagements

“What do you do to attract new clients?” I’ve heard that question so many times. It’s the wrong question but people are looking for a simple fix to attract new clients. They want me to give them a magic bullet like “use social media”, “get publicity” or “land a speaking engagement”… There are no magic…

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Increase Profits by Keeping Your Hard Won Clients

December 19, 2013
Increase Profits by Keeping Your Hard Won Clients

According to a recent Gallup Global Management study it costs five times more to win over a new client than it does to serve an existing one. Yet I see so many business owners, especially coaches and consultants, spend all of their time, energy and marketing budget on getting new clients instead of keeping the…

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