How to Get Media Coverage to Showcase Your Expertise

December 13, 2012
How to Get Media Coverage to Showcase Your Expertise

The New York Times, Forbes, Money, The Chicago Tribune… Over the years I’ve been fortunate to be featured as an expert in top-tier media. That may sound great but you may be wondering if media coverage really works as a business building strategy. Does it really matter to potential clients? Is it worth the effort?…

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Sarah Hathorn featured on MSN.com

in Media
June 3, 2011

How to Silence Your Inner Critic Paper tiger: Some people find that the best way to attack a negative thought is to write it down. Applying the rational strategy mentioned earlier, corporate performance coach Sarah Hathorn, CEO of Illustra Consulting, recommends that you, “Write down a list of at least five reasons why there is…

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