6 Steps That Will Progressively Lead You to More Ideal Clients

December 10, 2015
6 Steps That Will Progressively Lead You to More Ideal Clients

Would you like to know how to get more clients in 2016? I’m not going to share some marketing gimmick or sleazy sales technique with you. Instead I’m going to share with you a predictable 6-step formula that will help you give clients what they want – it’s really that simple. When a client hears…

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Wow Your Clients Into Doing Marketing for You

November 19, 2015
Wow Your Clients Into Doing Marketing for You

Does it feel like you’re always chasing after new business? What if you had clients chasing after you? There are some predictable strategies I want to share with you to generate more word-of-mouth referrals that lead to well-qualified clients. Referral marketing costs you very little and is highly effective, yet it’s a basic marketing tool…

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Article Marketing That Converts Prospects Into Clients

October 15, 2015
Article Marketing That Converts Prospects Into Clients

Article marketing is one of the best ways to convert prospects into clients, if you do it the right way. Once you have a prospective client’s attention you want to give them helpful information that positions you as the expert who can help them. But this is time-consuming and many consultants and business owners don’t…

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Mastering the Psychology of a Can’t Fail Discovery Call

July 23, 2015
Mastering the Psychology of a Can’t Fail Discovery Call

So much time, energy and money go into getting new leads for your business. So it’s very discouraging when you consistently fail to convert leads into paying clients. This is a key area that many of my private clients struggle with so one of the first things I teach them is how to conduct a…

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Strategies to Monetize Your Speaking Engagements

June 25, 2015
Strategies to Monetize Your Speaking Engagements

“What do you do to attract new clients?” I’ve heard that question so many times. It’s the wrong question but people are looking for a simple fix to attract new clients. They want me to give them a magic bullet like “use social media”, “get publicity” or “land a speaking engagement”… There are no magic…

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7 Ways to Create Unstoppable Marketing Momentum

April 23, 2015
7 Ways to Create Unstoppable Marketing Momentum

When it comes to marketing, does it often feel like you’re pushing a giant snowball up hill? Other entrepreneurs are out there getting noticed and bringing in the business – how do they do it? The answer is: momentum. If you want to tap into the power of momentum, you have to get started and…

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3 Secrets to Creating a Call-to-Action That Converts

November 22, 2013
3 Secrets to Creating a Call-to-Action That Converts

For most small business owners when we think about marketing we think about attracting new clients. That’s incredibly important but what about your conversions? Do you know what your conversion statistics are? If you’re focusing all of your attention on attracting new prospects, but you’re not converting them into clients this could be a recipe…

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Three Reasons Why You Should Be Blogging Weekly

March 13, 2013
Three Reasons Why You Should Be Blogging Weekly

Pull marketing is marketing that influences your ideal audience to find you and see if you have high value content and real solutions to offer to them. This is a newer style of marketing because it builds relationships and strengthens the communication between you and your prospect. This can happen when you use podcasts, videos,…

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Don’t Just Tell Me, Show Me!

February 29, 2012

A chef can talk until she’s blue in the face about how delicious her appetizers and entrees are. But that won’t do anything to please or appease the taste buds of restaurant patrons waiting for a table. She needs to seat them, serve them, and let them enjoy a fantastic meal. Eating – not talking…

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