Creating a Persuasive Presentation to Magnetically Attract Clients

September 28, 2017
Creating a Persuasive Presentation to Magnetically Attract Clients

One surefire way to attract more clients is to speak about your expertise, whether it’s for free or fee. Unlike other forms of marketing, speaking enables your audience to actually experience what you do, why you do it and how it improves their lives. If you’ve ever listened to a great presenter you know how…

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Struggling Entrepreneur? How to Fix Cash Flow Problems Quickly

October 20, 2016
Struggling Entrepreneur? How to Fix Cash Flow Problems Quickly

There are ups and downs when you’re self-employed. Ideally you should be focused on keeping a full pipeline of clients and looking at your overall profitability. But as you and I know, there are times where things aren’t ideal and the reality is you need to infuse your business with cash – quick! Perhaps it’s…

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Increase Profits by Digging Deeper into Your Client Base

August 25, 2016
Increase Profits by Digging Deeper into Your Client Base

New business development is a vital part of any sustainable business model. But what is a more predictable revenue generator? It’s the loyal client who has already invested in your products or services. Did you know that research shows that repeat customers spend 67% more with you than a new client? It’s actually easier for…

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6 Steps That Will Progressively Lead You to More Ideal Clients

December 10, 2015
6 Steps That Will Progressively Lead You to More Ideal Clients

Would you like to know how to get more clients in 2016? I’m not going to share some marketing gimmick or sleazy sales technique with you. Instead I’m going to share with you a predictable 6-step formula that will help you give clients what they want – it’s really that simple. When a client hears…

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Wow Your Clients Into Doing Marketing for You

November 19, 2015
Wow Your Clients Into Doing Marketing for You

Does it feel like you’re always chasing after new business? What if you had clients chasing after you? There are some predictable strategies I want to share with you to generate more word-of-mouth referrals that lead to well-qualified clients. Referral marketing costs you very little and is highly effective, yet it’s a basic marketing tool…

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Deliver on Your Promises to Create a Standout Brand

March 25, 2015
Deliver on Your Promises to Create a Standout Brand

Isn’t it true that we usually only talk about businesses that are terrible or that excel? The ones that meet our expectations or are simply adequate are easily forgotten. So the lesson is: don’t be forgettable. You are a unique person and you can create a standout brand if you tap into that uniqueness in…

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Increase Profits by Keeping Your Hard Won Clients

December 19, 2013
Increase Profits by Keeping Your Hard Won Clients

According to a recent Gallup Global Management study it costs five times more to win over a new client than it does to serve an existing one. Yet I see so many business owners, especially coaches and consultants, spend all of their time, energy and marketing budget on getting new clients instead of keeping the…

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Magnetically Connecting with Your Ideal Client

July 16, 2013
Magnetically Connecting with Your Ideal Client

It’s a sad statistic – less than half of new businesses stay in business over five years. Undoubtedly there are a variety of factors but one of the biggest mistakes I see business owners make is marketing, networking, and speaking everywhere and to everyone. To keep your business afloat you have to embrace this truth…

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Train Your Clients to Respect Your Well-Defined Boundaries

February 12, 2013
Train Your Clients to Respect Your Well-Defined Boundaries

You hang up the phone and sigh. The client that you were thrilled to work with a couple months ago has turned into a nightmare. Somehow along the way they convinced you to reduce your already reasonable fee. They’re calling you day and night, they want it right away but they don’t want to pay…

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