Magnetically Connecting with Your Ideal Client

July 16, 2013
Magnetically Connecting with Your Ideal Client

It’s a sad statistic – less than half of new businesses stay in business over five years. Undoubtedly there are a variety of factors but one of the biggest mistakes I see business owners make is marketing, networking, and speaking everywhere and to everyone. To keep your business afloat you have to embrace this truth…

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Three Secrets to Making Your Game-Changing Goals Real

June 20, 2013
Three Secrets to Making Your Game-Changing Goals Real

In order to play a bigger game and live an extraordinary life you have to step out of your comfort zone. That means setting goals that are real game-changers and bring about the kind of results that will set you up for ongoing success. Of course it’s much easier to stay in your comfort zone….

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Discover My Secrets to Selling with Ease, Not Sleaze

May 9, 2013
Discover My Secrets to Selling with Ease, Not Sleaze

Most of us hate to sell. We may even have a negative stereotype when it comes to selling. We tend to conjure up images of the “Used Car Salesman” who lacks integrity and omits the real mileage of the vehicle or that it’s been in a car wreck and welded back together. But we are…

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Are You Investing in Your Most Lucrative Asset?

April 19, 2013
Are You Investing in Your Most Lucrative Asset?

As a business owner you are in the driver’s seat when it comes to your long-term wealth. You don’t have to worry about raises keeping up with inflation. You have diverse options for your retirement so you’re not as concerned about your 401k taking a nose dive. But unfortunately I see too many business owners…

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Three Reasons Why You Should Be Blogging Weekly

March 13, 2013
Three Reasons Why You Should Be Blogging Weekly

Pull marketing is marketing that influences your ideal audience to find you and see if you have high value content and real solutions to offer to them. This is a newer style of marketing because it builds relationships and strengthens the communication between you and your prospect. This can happen when you use podcasts, videos,…

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Train Your Clients to Respect Your Well-Defined Boundaries

February 12, 2013
Train Your Clients to Respect Your Well-Defined Boundaries

You hang up the phone and sigh. The client that you were thrilled to work with a couple months ago has turned into a nightmare. Somehow along the way they convinced you to reduce your already reasonable fee. They’re calling you day and night, they want it right away but they don’t want to pay…

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How to Get Media Coverage to Showcase Your Expertise

December 13, 2012
How to Get Media Coverage to Showcase Your Expertise

The New York Times, Forbes, Money, The Chicago Tribune… Over the years I’ve been fortunate to be featured as an expert in top-tier media. That may sound great but you may be wondering if media coverage really works as a business building strategy. Does it really matter to potential clients? Is it worth the effort?…

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Should You Speak for Free? Only if You Want More Business!

November 15, 2012
Should You Speak for Free? Only if You Want More Business!

Over the years I’ve discovered speaking engagements to be an incredibly powerful marketing tool. One day about four years ago one of my competitors here in Atlanta said, “Sarah, you’re everywhere. You’re speaking at every professional venue in Atlanta.” I took that as a compliment. I was gaining huge visibility and converting my audience participants…

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Does Your Social Media Plan Include These Five Strategies?

September 21, 2012
Does Your Social Media Plan Include These Five Strategies?

Social media is one of the most powerful marketing tools available to you. It’s affordable, convenient and effective. When people see that you’re the expert with the solution to their problem they’ll want to learn more. That’s how you draw them to your website where you can convert these prospects into high-paying clients. But it…

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