How To Rebrand Your Business To Appeal To Your Ideal Clients

February 18, 2016
How To Rebrand Your Business To Appeal To Your Ideal Clients

Having worked in the image consulting industry for years, most of my clients already know how important their brand is to their success. So once they have a brand that’s working for them they don’t want to mess with it. They know how much work is required in rebranding and they’re busy running their business….

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Deliver on Your Promises to Create a Standout Brand

March 25, 2015
Deliver on Your Promises to Create a Standout Brand

Isn’t it true that we usually only talk about businesses that are terrible or that excel? The ones that meet our expectations or are simply adequate are easily forgotten. So the lesson is: don’t be forgettable. You are a unique person and you can create a standout brand if you tap into that uniqueness in…

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Sarah Hathorn interviewed on WebTalkRadio

in Media
November 17, 2011

Things My Mom Taught Me – Always look your best Today’s guest is Sarah Hathorn, Founder and CEO of Illustra Consulting. She is tops in her field having been written up in the New York Times, Forbes Magazine, Money Magazine, MSNBC, CNN Money and recently in the Huffington Post. Listen to the interview

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Sarah Hathorn featured in Business News Daily

in Media
July 13, 2011

Turning Your Passion Into Profits “It’s important that you are passionate about your work, but it’s more important to ensure you create a brand niche,” said Sarah Hathorn, CEO and founder of Illustra Consulting, an Atlanta-based career advisory firm. “You must consider if there is a need for your business venture, who is the ideal…

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Sarah Hathorn featured on msnbc.com

in Media
June 30, 2011

Say hello to the season of the shorts (yes, even at the office) “Retailers are showing suits this summer that include shorts, but most of these styles would fit the Gen X or Ys,” said Sarah Hathorn, an image consultant for Fortune 500 companies. “You have to be careful to read all of the unwritten…

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