Are You Still in Love with Your Business?

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November 21, 2014
Are You Still in Love with Your Business?

We’ve all seen those tabloid headlines while standing in the grocery store line… “How to Keep the Passion Alive in Your Marriage” or “How to Put the Spark Back into Any Relationship?” In relationships when the newness wears off, people find that feelings of boredom, stagnation, irritation, frustration, and stress start to show up.

The same feelings can show up in your business. We sail into our businesses with our heads and hearts full of dreams. Do those dreams still propel you forward? Or has time, or misguided choices, left you feeling restless and frustrated?

Why are you in business in the first place?

Entrepreneurs think differently. Noam Wasserman and Timothy Butler, at Harvard Business School, surveyed over 2000 men and women, and identified a stark difference between those who start their own businesses and those who are non-entrepreneurs. The top motivations for entrepreneurs were autonomy and power, which is the exact opposite of non-entrepreneurs who valued security. (Want to see the whole list of motivators? Take the free tour within their self-assessment tool at https://www.careerleader.com/.)

What motivates successful entrepreneurs? Let’s see if any of these feelings resonate with you…

Creative opportunity – “I love problem-solving and finding creative solutions for tough problems.

Getting out of the rat race“I don’t want to be a cog in the huge corporate machine. I want to enjoy my life.”

Freedom & Control – “I want to call my own shots, be in charge of my destiny, and have the ability to run my own life.”

Making a difference – “I want to use my gifts in a way that makes a larger impact on the world. I want to run my business in a meaningful way.”

Accomplishment – “I love knowing that every action I take has a direct impact on the outcome of the business. My business is a reflection of me.”

Family Time – “I want to be able to take vacations when I want to, leave early to go to my kid’s game or take the day off when a family member needs support.”

Legacy “I want to leave behind a business that represents my values and goes on to serve my customers for years to come.”

I encourage you to spend a little time thinking about what motivates you as a business owner. Identifying your motivation helps you have a successful “relationship” with your business.

Now, let’s dig a little deeper. How does your passion show up in your business?

In what you enjoy doing the most. What part of your business is the most fun to you? What inspires you and fills you with energy? Knowing the answer to this question means you become much clearer on what you do yourself and what you delegate to others.

In what you’re good at doing. It’s not enough to be interested in doing something or wanting to do something. You need to narrow it down to what you are good at doing. Otherwise, you’ll always feel like you’re hitting your head against the wall. Ask yourself, “What do my friends, colleagues and customers say that I’m good at doing?

In what you like doing the least. Why don’t you like it? Is it because it stresses you out because you haven’t figured out a system for doing it effectively? Or is it something that you’re just not interested in doing?

In what allows the most productive use of your time. Getting predictable results from the effort you’re putting into your business is a very rewarding experience. It’s what fuels you to get up the next day with enthusiasm and excitement.

Stay in touch with your WHY, your passion. That’s vital for success. Just like a relationship, as an entrepreneur you have to commit the time and attention your business is going to demand. Are you willing to make the sacrifices necessary – perhaps forgoing the luxuries of personal time, vacations and purchasing extras?

When the tough times come, is your passion strong enough to keep you going?

Things will not always go smoothly. There may be times when no one signs up for your class. Investors walk away. Your family stops giving you support. Do you have the faith, determination and passion to survive whatever comes?

Don’t get me wrong…I’ve never regretted for a moment starting my own business. And it is the right choice for so many of you, too. Be prepared for a lot of hard work, but also be prepared for amazing opportunities and rewards. Don’t forget… my Blueprint Secrets to Predictable Business Success is the perfect tool to empower you to zero in on the next essential steps as you move your business forward.


Predictable Results™ Assignment

Are you on target with your passion, or have you strayed off course? Use the motivators above to identify what you need to do to get back in alignment with your purpose. List three specific things you will implement this week.

Need help? Call 1-800-267-3245 for a free 30-minute consultation to see how we can help you!



As a pioneering and visionary innovator, Sarah is a certified professional image consultant and brand strategist, speaker, trainer and author. Her company, Illustra Business Coaching, provides leading-edge business building strategies for small business owners & entrepreneurs who wish to take their company to the next level.

Illustra Business Coaching
Copyright © 2014, Sarah Hathorn, AICI CIP, CPBS
1-800-267-3245, info@illustrabusinesscoaching.com
This article may be reproduced only in it’s entirety, including the above bio.


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