Business Development Seminars

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Read testimonials from some seminar participants

Illustra Business Coaching can deliver business building seminars to your company or professional organizations. Sarah has been presenting seminars, workshops and keynotes to business owners and organizations for years and she can create one specifically for your group.

Illustra Business Coaching is an authorized AICI CEU provider for qualified individuals

"Sarah is a dynamic and fun speaker who helps you understand the most important factors that contribute to a successful business. She makes the concepts easy to understand so you avoid that overwhelming feeling of 'I’ll never be able to do all this stuff'."

Margaret Batting, AICI FLC, PBS
Margaret Batting Image Communications
www.margaretbatting.com
Past President, AICI New England Chapter

Available Programs

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Available as a 4-hour live seminar (.4 AICI CEU's)

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As an image consultant and executive presence coach, Sarah has built an international reputation and highly lucrative business delivering a range of corporate seminars and services. She is right at home in the corporate environment and has found it to be extremely rewarding and profitable. In fact, her constantly growing client list includes household names like Kimberly Clark, Sherwin-Williams, Home Depot, GE, and McDonald’s.

Now Sarah wants to share the secrets of her consultancy’s rapid ascent and ongoing success with other image consultants like yourself. If you have the desire to break into the corporate market for bigger revenues and greater career acceleration, this session was designed specifically for you.

In this highly intensive and interactive session Sarah will reveal the exact same marketing steps, systems, and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable, dynamic, long-term relationships.

LEARNING OUTCOMES:

  • Deploy proven marketing strategies that position you as a corporate consulting expert.
  • Target the specific corporate market you want to carve out for yourself.
  • Successfully approach corporate clients and win their lucrative business.
  • Amplify your profits with services and products tailored to the needs of today’s corporations.
  • Market high-value consulting/coaching or seminars in a range of learning modalities.
  • Generate value-based fees that take your earnings to the next level.

Want to know more about this seminar?
Call 1-800-267-3245 or fill out the request call form.

Find out more about this program

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Available as a 3-hour live seminar (.3 AICI CEU's)

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If you want a flourishing business that’s increasingly profitable year-after-year, you need to attract a full and continuous pipeline of high-paying clients. Unfortunately, most people get stuck in a feast or famine cycle and never really get ahead. But if you create a smart, customized plan to ensure both immediate revenue opportunities and long-range profits, you’ll thrive in any market or economy. The key is to attract ideal clients who continually buy more. That requires savvy marketing, a mastery of the art of closing the sale efficiently and convincingly, and a business blueprint built on bankable profits.

For 30 years Sarah’s has learned from the “best of the best” of the world’s top business coaches and distilled their secrets into actionable tips and innovative insights. She doubled her profits in one year during the global recession, using the same proven strategies and powerful tools, exercises, and templates she will share with you. Armed with her expertise you’ll know exactly what to do to start immediately gaining a steady surge of lucrative clients and higher revenues.

LEARNING OUTCOMES:

  • Discover the FACTS to reach your predictable revenue goals.
  • Utilize Sarah’s secret system to setting-up Discovery Sessions with a high-conversion rate to fill your client pipeline.
  • Master the art of closing the sale with the ease of a “no sell mentality” & have clients clamoring to work with You!

Want to know more about this seminar?
Call 1-800-267-3245 or fill out the request call form.

Request a call to discuss

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Available as a 3-hour live seminar (.3 AICI CEU's)

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Are you stuck in survival mode in your business? How would you like to go from surviving to thriving as an in-demand image consultant earning more and more every year? Sarah Hathorn will reveal secrets that tripled her consulting revenues in just 12 months – and this was during the worst recession in modern history! Sarah knows that in order to run a flourishing business you need to attract a full pipeline of high-paying clients, and she’s ready to show you how.

In this highly interactive session, Sarah will share mindset shifts, proven strategies and specific actions you can take to up-level your business. Sarah draws on the training she’s received from the world’s top marketing masters and successfully applied in her own business. After this event you’ll return home feeling like you’re in control of your destiny because you’ll have the tools and resources to make a successful business not only possible… but predictable!

LEARNING OUTCOMES:

  • Implement the strategic 4 P’s of Branding (Positioning/Packaging/ Promotion/Pricing) to elevate you and your business as you attract more and more ideal clients.
  • Market your branded services like an Industry Rock Star!
  • Explore Sarah’s 6-figure strategies for building an innovative and sustainable business model that produces rapid results in attracting more clients, making more money and living an extraordinary life.


Want to know more about this seminar?
Call 1-800-267-3245 or fill out the request call form.

Request a call to discuss

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Available as a 6-hour live seminar (.6 AICI CEU's)

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I was motivated to design this course when I realized – after coaching numerous business entrepreneurs – that most of them did not have a full practice of ideal clients, innovative marketing strategies or scalable business models to take them to the next level.

The blueprints I provide during this course were designed to be flexible and adaptable to the beginner, intermediate and advanced consultant. You will walk away with more ready-to-use marketing secrets than any other CEU program you could take.

LEARNING OUTCOMES:

  • Mindset obstacles that hinder your ability to charge higher fees and enjoy greater success.
  • How to uncover the hidden strengths, talents, gifts, and passions that make you and your brand unique.
  • Choose your ideal clientele and target them with authentic marketing strategies.
  • Develop your own multi-purpose professional marketing collateral.
  • Analyze and critique the key components of your 30-second brand commercial.
  • Develop your ideal marketing wheel and design your annual strategic plan.
  • Discover ways to create your branded signature system and signature presentation.
  • Explore new and different business models that can generate multiple income streams.


Want to know more about this seminar?
Call 1-800-267-3245 or fill out the request call form. Click on the Learn More button for more detailed information about this day long seminar.

Learn more about Brand & Marketing Breakthroughs

Request a call to discuss

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Available as a 4-hour live seminar (.4 AICI CEU's)
or a 3-hour webinar series (.3 AICI CEU's)

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With so many innovative new marketing methods out there, do you struggle to figure out which ones can actually multiply your image consultant revenues? Sarah constantly tests the best ideas from top marketing masters around the world in the real-world trenches of her own highly successful consulting businesses. She’s distilled the essence of those concepts and techniques into this exciting, interactive workshop. You’ll find out how to identify and magnetically attract your ideal target clientele. Utilize Sarah’s effective funnel steps to convert leads into paying clients, and discover how to create your own exclusive menu of signature products and branded services. Transition from hourly billing to more profitable value-based fees that are the key to a six-figure income. Start implementing the same techniques and strategies that Sarah uses in her businesses. She tripled her revenues despite the recession – and so can you!

LEARNING OUTCOMES:

  • Identify and analyze ideal target audience avatars
  • Identify three signature programs for exclusive market and brand recognition
  • Evaluate innovative, scalable ways to add greater value to each signature program
  • Discuss ways to move from hourly fees to high value-based fees
  • List two different advanced methods for offering a Signature Irresistible Free Offer (IFO)
  • Name the specific marketing funnel steps to convert prospects and leads into high paying clients.

Want to know more about this seminar?
Call 1-800-267-3245 or fill out the request call form

Request a call to discuss

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Available as a 2-hour live seminar (.2 AICI CEU's)

Conventional marketing is limited in effectiveness and will only enable you to tread water, not swim with the sharks. But during this session you will map out a 30-day online and offline action plan to multiply your profits. Understand the three vital components of marketing and how to leverage the top five list-building strategies. Establish yourself as the go-to expert and celebrity authority in your field. Implement the multiplier effect to radically increase your market presence, client base, and consulting fees. Overcome any self-limiting psychological obstacles that prevent you from more effectively marketing signature-branded goods and branded services. Launch a more engaging online e-zine using four key elements that make it a potent marketing tool. Plus Sarah will share the same tips on using Facebook, Twitter, and other attention-grabbing multimedia and social networking platforms that transformed her into a national media magnet.

LEARNING OUTCOMES:

  • Identify three x-factor marketing must-haves to standout over the competition.
  • Select four specific strategies to implement to increase your visibility, market presence, client base and fees.
  • List the top five list-building strategies to quickly grow a list of clients ready to buy.
  • Isolate the 4 key components an e-zine must have to convert prospects into clients.
  • Identify marketing tips to increase visibility on Facebook, Twitter and LinkedIn.

Want to know more about this seminar?
Call 1-800-267-3245 or fill out the request call form

Request a call to discuss

NOTE: In order to earn AICI CEU’s for any of the above programs, participants must:

  • Register for the event and sign in when you arrive
  • Attend the full program
  • Fully participate in all activities
  • Complete an AICI evaluation form